Despite investing substantially in content, most CMOs don't understand content's impact on the bottom line.


RootsRated Compass demystifies reader engagement, so you can move beyond awareness and into conversion metrics.

Compass metrics

Measure content impact

We help make your brand or destination relevant to your audience. Analyze content performance across networks to refine strategy. Our advanced metrics demystify reader engagement, so you can replace empty clicks with real, customer-building interactions.

Tie content to conversions

Stop wondering if your content marketing drives results. Our reporting tools help you understand the return on your content marketing investment and leverage that knowledge to create revenue.

Measure conversion

You're in good company

"The challenge beginning to loom is how to leverage the content we own to drive more ROI from our archives." Dave Santucci, VP of Marketing, Chattanooga CVB