Our Story

We originally set out to answer the question "where to go outdoors." Along the way, we developed software and services designed to simplify content marketing for our partners.

First, we built a media company

We built RootsRated.com into one of the largest media brands specialized in experiential outdoor content. When you're looking for where to go and what to do outdoors while traveling, RootsRated has you covered.

We built a company
Rootsrated compass

Next, we built software

Building the brand required us to build our own technology to structure and distribute place-based experiential content. You now have access to the industry-leading technology (and content strategy) that built our audience.

Along the way, we built a unique network

We’ve forged alliances across the outdoor and travel industries, domestic and foreign DMOs, hospitality providers, nonprofits, healthcare providers, insurers, and more.


Our Team

We’re a growing, dynamic, and diverse team. We’re proudly based in Chattanooga, TN, with team members residing across the country.

  • Bbachelor
    Blane Bachelor

    Content Services

  • Jbanowetz
    Jeff Banowetz

    Content Services

  • Jeffbartlett
    Jeff Bartlett

    Marketing

  • Aboggs
    Aaron Boggs

    Technology

  • Sbonami
    Scott BonAmi

    Technology

  • Ecastellano
    Evan Castellano

    Partnerships

  • Jdziezynski
    James Dziezynski

    Content Services

  • Lfieser
    Liz Fieser

    Customer Success

  • Jgarcha
    Jasdeep Garcha

    Operations

  • Ryglover
    Ry Glover

    Content Services

  • Fglover
    Fynn Glover

    Partnerships

  • Robglover
    Rob Glover

    Partnerships

  • Mguenther
    Matt Guenther

    Partnerships

  • Sloring
    Suzanne Loring

    Content Services

  • Amood
    Abbie Mood

    Content Services

  • Bmoore
    Bryson Moore

    Partnerships

  • Bpapillon
    Ben Papillon

    Technology

  • Apapuga
    Anna Papuga

    Photography

  • Jslovin
    Josh Slovin

    Partnerships

  • Psmyre
    Perry Smyre

    Photography

  • Astacey
    Amber Stacey

    Operations

  • Atyrpin
    Anthony Tyrpin

    Technology

  • Jwheeler
    Jake Wheeler

    Partnerships

  • Bwleklinski
    Brian Wleklinski

    Technology

Join Us

We believe the world is a better place when people do what they love. If you're ready to join a dynamic startup, contact us.